Company profile
Shandong Chinese Charm New Material Co., Ltd. (hereinafter referred to as "Chinese Charm New Material"), established in 2003, is located in the Economic Development Zone, Boxing County, Binzhou City, Shandong Province. With a registered capital of RMB116.66 million and a company area of 180,000 square meters, Our company is a high-tech enterprise in the production of pickled steel plates, cold-rolled steel plates, galvanized aluminum-zinc steel plates, and color-coated steel plates.
In 2009, the company was awarded the title of “Labor Security Law-abiding and Creditworthy A-grade Unit” by the Binzhou Municipal Human Resources and Social Security Bureau. In 2011, the company was designated as an “Information Demonstration Enterprise” by Binzhou City. For consecutive years, the company has passed ISO14001 Environmental Management System Certification, ISO9001 Quality Management System Certification, ISO50001 Energy Management System Certification, and OHSAS18000 Occupational Health and Safety Management System Certification. In 2012, the company obtained the certification of National High-tech Enterprise, and in 2018, it was awarded the titles of “China Steel Supply Chain Credit Construction Demonstration Enterprise” and “Top 50 Steel Sales Enterprises in China” by the China Metal Circulation Association. The company has independent import and export rights. Equipped with pickling, cold rolling, galvanized aluminum-zinc, and color-coating production lines, the company has deepened its industrial chain and enhanced its competitiveness in the industry.
In recent years, with the strengthening of national environmental protection efforts and energy reduction and emission reduction, the company has actively promoted enterprise differentiation and transformation in line with market development needs, transforming the traditional crude steel processing business model from simple rolling and coating to in-depth development. Through deep cooperation with multiple domestic large steel mills such as Delong Steel, Puyang Iron and Steel Group, and AVIC INTL, the company ensures the stability and timeliness of hot-rolled coil raw materials, providing a solid raw material guarantee for the deep processing of the industrial chain.
In 2020, the company built four new intelligent rolling production lines with an annual output of 1 million tons of high-precision steel plates, one continuous intelligent pickling production line with an annual output of 800,000 tons, and one 8㎡/h environmentally friendly acid regeneration production line. Additionally, the company boasts one galvanized steel production line with an annual output of 250,000 tons, one color-coating steel production line with an annual output of 150,000 tons, and two continuous intelligent pickling production lines with annual outputs of 800,000 tons and 600,000 tons, respectively. By 2023, the company had five 1150 rolling mills with an annual output of 200,000 tons and two 1380 rolling mills with an annual output of 250,000 tons, ensuring the supply of high-quality raw materials required for galvanized steel and color-coated steel production, successfully realizing the high-precision and specialized production of enterprise products and promoting the construction process of the company's core competitiveness.
The products from the galvanized aluminum-zinc-silicon production line with annual output of 250,000 tons are primarily used in construction, light industry, automobiles, agriculture, animal husbandry, fishery, and commercial and civil electronics industries. In the construction industry, they are mainly used to manufacture corrosion-resistant industrial and civil building roof panels and roof gratings; in the light industry, they are used to make household appliance shells, civilian chimneys, and kitchen utensils; in the automobile industry, they are primarily used to manufacture corrosion-resistant components for cars; in agriculture, animal husbandry, and fishery, they are mainly used for grain storage and transportation, and the freezing and processing of meat and aquatic products; in commerce, they are mainly used for material storage, transportation, and packaging; and in civil electronics, they are used to manufacture solar collectors.
The design and main equipment of the color-coating steel production line with annual output of 150,000 tons are provided by GALVATEC (Coating Technology) Co., Ltd., South Korea. The production line adopts a two-coat and two-bake technology process, which is currently the most advanced color-coated steel production equipment in Shandong Province. The equipment's excellent stability and precision ensure the quality of high-end products. The PLC automatic control system guarantees the automated and continuous production of color-coated steel products with a thickness ranging from 0.14 to 1.2mm and a width spanning from 800 to 1250MM. Its product covers areas such as purified boards, solar-specific panels, keel-specific boards, and carved wallboard-specific boards.
Domestic sales and international trade are carried out simultaneously, with products exported to all corners of the world. Clients and partners are located in regions and countries such as Africa, the Middle East, Europe, Japan, and South Korea, and have received widespread praise and trust from customers. The company will actively respond to future fierce competition, achieve diversified operations, create a strong and vibrant "Chinese Charm" brand, and realize brand expansion and leapfrog development of enterprise scale.